(Marketers, Read This NOW!) For every email marketer, the health of their email list is paramount. But what if your carefully curated subscriber base is secretly riddled with landmines? We’re talking about spamtraps and honeypots – hidden email addresses designed to catch spammers and identify those with poor email list hygiene. Hitting these traps can […]

Cold emailing can be a powerful tool—if executed correctly. However, many fall into common traps that render their efforts ineffective. Here’s a comprehensive guide to avoiding those mistakes and optimizing your cold email strategy and this is possibly the only guide you’ll ever need. 1. Craft a Strong Opening Sentence Many cold emails fail at […]

It has never been so true as now. Your email list and your website are among the only marketing assets you can fully control. It can help you build more audiences, build relationships with your customers, and make money. Having a list means you are not at the mercy of changing search algorithms and social […]